Created and developed by Style-Vision since 2002, the Mood Theory© is an alternative segmentation model that segment individuals according to their personality and tastes.
Every two years, Style-Vision takes a snapshot of the moods of 5000 consumers from Asia, Europe and Americas to detect the changes in their emotional and sensorial profiles influenced by their environment.
The 2018 report is now available and reveals 3 shifts in consumer values that marketers and designers should keep on tracking in the coming months:
Download the report here!
Clean: Consumers, especially younger consumers are increasingly choosing clean living aimed at a more ordered and secure existence.
Creativity: The desire for uniqueness is driving customization to a new creative level as consumers are willing to be more involved in the design and production process.
Community-minded: With consumers sharing everything from clothing to cars, consumers are becoming more community-minded when it comes to working or living spaces and this encourages as well new forms of social activism.