Insight Shanghai 2012
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Chinese women: the next emerging market
The 5th edition of Insight Shanghai took place on Sept 25-26th 2012 at Shanghai International Industry Design Center. During two days, around 70 design and marketing executives came to learn more about future female consumers from a global and Chinese prospective. A multidisciplinary panel of trend specialists, academic experts and business leaders shared the results of their research and business experience.
Desperately seeking Mr Right.
Ms Xia Guomei , a psychologist specialized on women affairs talked about the popular Chinese label “shengnu” (leftover women). These women are smart, successful and moneyed but still not married by the age of 28. Unfortunately their new-found confidence has incited a backlash from men and even their own families. In People’s square in Shanghai, many parents desperately seek for a mate and promoting their daughter qualities. Because of the one child policy, the Chinese family is getting smaller and so the pressure on young women today is huge. If women don’t get married and have a child, many parents and grand-parent feel they have failed.
Internet: It’s women’s work.
Mrs. Yang Se, CEO of www.IDOIDO.com, an online wedding planner insisted about the influence of women on ecommerce. Chinese women literally rule the blogosphere and control 70% of online purchases. Popular social shopping platforms like Meilishuo and Mogujie which as closely related to ecommerce giant Taobao are now reserved to female users only.
Mr Edward Lu, founder or the cosmetic brand Organic + , Ms Jihuan Wan, creative manager of Yangfen Visteon automotive equipment and Ms Ying Han, curator of the fashion concept store Ink in Beijing explained how they manage the growing diversity of Chinese women tastes and profiles. Personalization, emotional well-being and a touch of Chinese imaginary are some interesting factors that speak to women.
More than ever, marketing and design to Chinese women is not just pink colour!
Whirpool, Fotile, Samsung, Oppo, Audi, Honda, Kia, SAIC, SC Johnson, P&G, PPG, BASF, Symrise, Bvlgari, Aurora, and Sheridan sent delegates to Insight Shanghai 2012.
See you next year !