Insight Shanghia 2009
Date: September 24th-25th, 2009
Venue: Grand Mercure Baolong Hotel
Other editions: Insight Shanghai took place in 2008, 2009, 2010 and 2011.
New consumer values
The 2009 edition of Insight Shanghai conference and workshop took place on September 24-25th at Grand Mercure Baolong Hotel in Shanghai with participants like China Telecom, Dowcorning, TEAMS Design Consulting, Hachett Filipacchi Medias, Symrise Shanghai, CSVW, Foundertech, Hitachi, SINODIS, Sheriwn-Williams, Oxylane design shanghai, IDL worldwide and MANE Fragrances and Flavours Co.,Ltd
In a context of global economic downturn, the purchasing patterns and social values of the Chinese consumers evolved quickly. Navigating between two worlds, a new generation of consumers awakes! They abandon former behaviours and adopt new attitudes. Ecology is becoming the norm while the design factor is gaining importance. They combine past and future references as well as Chinese and global influences.
Participants discussed the following findings:
- The Chinese consumer is becoming more and more mature and expresses more sophisticated needs.
- Loud branding is out! Future marketing initiatives shall be smarter and engage the consumer with more creativity.
- Consumers are also interested in gaining a deeper knowledge on culture and history.
- Consumers are searching for personal solutions and guidance. They want to restore their comfort and psychological well-being while facing with new social issues.