Specialists on consumer insights and design trends.

Insight Korea 2010


Insight Korea

City: Seoul

Date: January 28th, 2010

Venue: Textile Center

Other editions: Insight Korea took place in 2009 and 2010.

Insight Korea 2010 took place in Textile Center, Seoul on January 28th, 2010.

This year, 145 participants from automotive, construction, apparel, technology, cosmetics sectors (Hyundai, LG, Pesco, Haatz, Amorpacific, The Basic House, Samsung, Amos, Hyungji Apparel …) as well journalists and academics joined the conference.

3 important Korean trends were mentioned during the event.

Ethical lobbying

Social business is gaining importance in Korea. Mr. Park, Social Designer of the Make Hope foundation, helps Korea companies to integrate more ethical and sustainable principles in business and day-to-day life.

Abracadabra technology

Mobile penetration in South Korea is high (93%). Still, the market of smart phones is just taking off! Apple sold 0.3 Million units iPhone 3GS in just 2 months (Nov-Dec 2009). Upcoming innovations in the area of 3D television localized information and advanced domestics solutions aim at constantly improving user experience.

Branding Korea

South Korea is the world’s 13th largest economy. However, the country still does not have a brand value that matches this reality and the Korean government invests to boost Korean image overseas. 

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