City: Sao Paulo
Date: October 24 – October 26, 2007
Venue: Iguatemi Center
Insight Brazil 2007 took place at the glamorous Iguatemi Center in Sao Paulo, Brazil from October 24 to October 26, 2007. In the form of a conference, trend hunt, and workshop, Insight Brazil 2007 will provide companies with the latest insight about Brazilian design and consumer trends.
Exploring the diversity
Brazilians consumers search for easygoing comfort (Happy Basics trend), they are developing new social roles thanks to technology (Multi-faceted People trend), and mould their body to respond to the social injunction of individual performance (Body Building trend).
Discovering the Brazilian uniqueness
New routes are being explored which value Brazilian natural magnificence (using banana fiber or fish skin as materials).
What did participants say ?
“Interesting, informative, eye-opening, inspiring; a networking opportunity.” – Alexandra Pulver, Creative Innovation Specialist, Saatchi & Saatchi.
“Excellent standards, level of people/fields, accomplished network with immediate results.”- Denise Sakuma Wertz, Apparel Brand Director, INVISTA International