Consumer profiles and design trends for New Energy Vehicles
Just FAB is an exclusive networking cocktail for Fashion and Automotive Business professionals that will take place on January 20th 2016, in Shanghai, before Chinese New Year Festival.
Organized by Simon Loasby, an internationally recognized automotive designer, head of Design at Volkswagen Group China and Style-Vision Asia, a leading trend agency based in Shanghai, sponsored by Alcantara, Just FAB! is driven by the idea that creative professionals from Fashion and Automotive industries have much to share and learn from each other. Think about it! Trendy patterns, colors and materials from fashion catwalks later influence the design of car interiors. Futuristic car concepts reflect lifestyle changes that will then inspire new outfits and accessories.
By Qi Xijia Source:Global Times Published: 2015-12-6 17:18:01
Interior design forum looks at catering to China’s growing appetite for chic abodes
A home is more than just a house. In recent years, Chinese people have embraced this saying, with home improvements and décor becoming a massive industry as homeowners experiment with styles to make their homes truly their own.
“I think it is a natural process to invest more in your home. You need to have a protective area where you can reconnect with yourself, with your family and have a certain feeling of well-being,” Genevieve Flaven, co-founder and managing director of research house Style-Vision, told the Global Times at the Insight Shanghai 2015 forum last week.
The two-day forum invited trend experts, industry leaders and scholars to contribute their ideas on how to build a sense of home.
Subjects covered at the forum included how innovation can make life easier, how space can affect people’s efficiency, and how color can influence people’s emotions.
Innovative homeware is one of the easiest and cheapest ways to decorate a house and give it a character all of its own.
This usually involves small objects that are easy to acquire and give convenience to the inhabitants, lift the quality of life and reflect the artistic taste of the owner.
As China’s population ages, one area designers are focusing on is making personalized designs that cater to the needs of elderly people.
One example, which caters to elderly people who raise pet birds, is a small device by designers from Living Design Studio at the Guangzhou Academy of Fine Arts.
The device amplifies the sounds of birds in a cage, allowing inhabitants to enjoy birdsong throughout their homes.
Other cases include a teapot with a rough surface and bulging shape that stimulates acupuncture points on the palm, and a deck of cards with recesses in the edges, so elderly people can hold them more firmly.
Incorporating traditional elements into modern interior design were also discussed at the forum.
One example was a cup that had two handles. One of these was lower than the other, so that when the host makes his guest tea, he can offer the guest the higher handle as a sign of respect.
In recent years, home improvements and décor in China have become a massive industry as Chinese homeowners experiment with styles to make their homes truly their own. Photos: Courtesy of AkzoNobel
Work in comfort
With people spending at least one-third of their time at the office, the concept of home is being extended to encompass the workplace.
“Places shape behavior, and behavior over time is culture,” Ambroise d’Hauteville, regional sales director of Steelcase, an industry leader in office design, told the Global Times.
“We should first get comfortable and then get things done.”
He believes that the most important spaces in the working environment are those where active collaboration takes place.
One example of how these can be productively changed is the meeting room.
These often have a large table. By lowering the table’s height by just 10 centimeters and adding informal chairs, the space can feel more laid-back, homely and productive.
“The greatest advantage of this design is that it encourages contact and communication between people,” said d’Hauteville.
In another case, designers built a D-shaped meeting area in the middle of the office.
When meeting there, people will stand instead of sit around a table, and can share information from their digital devices on a screen.
The idea is to make meetings more inviting and efficient.
Having been involved in office designs for big companies in China, d’Hauteville has seen many changes in the work environment here.
“There is a transformation. Before, managers needed to see their people at work behind desks in a very conservative environment. But now, with globalization, Chinese companies are exploring global ideas and creating their own workplaces,” said d’Hauteville.
He also said he has seen an increase in employees taking an active role in expressing their design preferences.
Color is another important element that contributes to a feeling of home.
Traditionally, Chinese families paint the interiors of their homes white, but this trend is changing.
According to Amy Li, color manager of AkzoNobel Swire Paints (Shanghai) Ltd, about 40 percent of their clients now choose colored paints to give their homes a warmer feel.
Such colors can also help create the illusion of space and delineate different sections of the home.
For those who wish to work at night, Li suggests using cold or neutral colors.
For rooms where people will socialize, Li suggests warmer, brighter hues.
For places geared toward relaxation and sleep, dark colors are the best choice, Li said.