Specialists on consumer insights and design trends.

LIANFA Exclusive Fabric Collections for French Buyers

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Textile and fashion trends

Client: LIANFA
Industry: Textile

Mission
A leading textile company based in Nantong, LIANFA aims at better connecting with one of their key French account, a mid-ranged designer brand by developing customized man shirt collections.

Approach
Style-Vision provided seasonal trends, color ranges, sample selection and an intensive training program and follow up of textile and fashion designers to help them develop new samples of fabrics and shirts that meet the style and identity of the brand.

Result
200 new fabrics were developed; 100 shirt styles reviewed and corrected by Style-Vision.

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