Specialists on consumer insights and design trends.

NISSAN Trends for New Energy Vehicles in China

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Profiles of Chinese NEV consumers and creative directions for concept cars.

Client: NISSAN DESIGN CHINA
Industry: Automotive

Mission
A leading automotive manufacturers in China, NISSAN DESIGN CHINA is willing to better integrate the market and design trends of the New Energy Vehicles (NEV) into its design process to design future cars for China.

Approach
Style-Vision Asia provided an exclusive trend report to describe the profiles of Chinese consumers likely to buy NEV and translate these consumer expectations into high level creative directions to help the designers in the development of new concepts.

Result
The directions of the report inspired the development of new concepts for China corresponding to different consumer segments and car segments.

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