Profiles of Chinese NEV consumers and creative directions for concept cars.
Client: NISSAN DESIGN CHINA
A leading automotive manufacturers in China, NISSAN DESIGN CHINA is willing to better integrate the market and design trends of the New Energy Vehicles (NEV) into its design process to design future cars for China.
Style-Vision Asia provided an exclusive trend report to describe the profiles of Chinese consumers likely to buy NEV and translate these consumer expectations into high level creative directions to help the designers in the development of new concepts.
The directions of the report inspired the development of new concepts for China corresponding to different consumer segments and car segments.