Trend research coaching
Industry: Kitchen appliances trends
FOTILE is a leading manufacturer of high-end kitchen appliances in China and is willing to reinforce its position on the increasingly competitive Chinese kitchen market as well as to provide innovative design “made in China” for the domestic market. The User Research team is willing to gain a deeper knowledge on advanced trend research to be able to better anticipate market trends and support company strategy in the next 3 to 5 years.
Style-Vision presented and trained a team of 8 marketing and design specialists to teach them how to collect and analyze trend information, identify new market opportunities and future usages and translate them into creative directions.
3 days of training on trend research methodology, based on both theory and practice.
Development of the first lifestyle trend book of FOTILE with the coaching of Style-Vision.