Specialists on consumer insights and design trends.

Sandriver Premium cashmere

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Building a premium cashmere brand in China

 

Client: Sandriver

Industry: Fashion

Mission

Sandriver used to provide premium cashmere products to international luxury brands. Nowadays, the company wants to create a strong brand identity and unique style to expand its retail business in China and overseas.

Approach

Style-Vision Asia provided cashmere trends, color range and designer training to inspire and upgrade the design of the collection. We made sure the products convey a sense of luxury and meet the tastes of Chinese and overseas consumers. We also prepare to provide visual directions for merchandising and catalogue.

Result

The collection development is optimized. The design and visual merchandising are expressing better Sandriver’s style signature and brand values. The brand image is reinforced while the sales performance are improved.

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