Specialists on consumer insights and design trends.

Etam brand portfolio

etam

Brand identity renovation and new style guidelines

 

Client: ETAM Group

Industry: Fashion

Mission

Created in 1994, ETAM has developed a comprehensive portfolio of fashion brands in addition to its leading brands ETAM, ES, Week-End, E& Joy, …Along the years, the brands start to compete with another. The project aims at reducing cannibalization and providing a competitive differentiate positioning on the Chinese market.

Approach

Through company workshops, market and competition research and consumer survey, we review the ETAM Brand core assets (consumer, values, style) and build a future vision of the brands through distinctive consumer targets, values and style.

Result

We delivered each ETAM Brands with a updated brand handbook that entails updated consumer targets, brand values and new style guidelines. The new positioning was shared internally across design, sales, marketing and visual communication.

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The 8th edition of Insight Shanghai conference & workshop took place at Shanghai International Design Exchange Center on December 2nd and 3rd, 2015. Organized by Style-Vision Asia and Shanghai JiaoTong ... Read More

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