Specialists on consumer insights and design trends.

Etam brand portfolio


Brand identity renovation and new style guidelines


Client: ETAM Group

Industry: Fashion


Created in 1994, ETAM has developed a comprehensive portfolio of fashion brands in addition to its leading brands ETAM, ES, Week-End, E& Joy, …Along the years, the brands start to compete with another. The project aims at reducing cannibalization and providing a competitive differentiate positioning on the Chinese market.


Through company workshops, market and competition research and consumer survey, we review the ETAM Brand core assets (consumer, values, style) and build a future vision of the brands through distinctive consumer targets, values and style.


We delivered each ETAM Brands with a updated brand handbook that entails updated consumer targets, brand values and new style guidelines. The new positioning was shared internally across design, sales, marketing and visual communication.

No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Search by Filter

Events & Activities

Discover here the latest activities and events we organized!

Nov 21, 2015

Insight Shanghai 2015

The 8th edition of Insight Shanghai conference & workshop took place at Shanghai International Design Exchange Center on December 2nd and 3rd, 2015. Organized by Style-Vision Asia and Shanghai JiaoTong ... Read More

Social Network