Cosmetics retail trends
Industry: Cosmetics retail
Sephora, an international leader in cosmetics retail is developing fast in China but its unique positioning that combines premium brands as well as colorful and affordable items is still new to many Chinese consumers. How to reinforce the unique brand positioning of Sephora in the eyes of the Chinese consumers?
Style-Vision identified the trends in retail and cosmetics in China that Sephora should reflect to better connect with Chinese consumers and reinforce its brand image. We translated those trends into creative directions to inspire shop window visuals and merchandising.
The report and creative direction inspired the merchandisers of Sephora and enables them to convey the right message about the brand identity.