Specialists on consumer insights and design trends.

Private label development

Travel goods and retail trends in France



Industry: Travel accessories


A major travel good manufacturer, SMARTRIP supplies premium brands and large retailers worldwide. SMARTRIP wants to boost its business with French private labels thanks to more innovative and trendy products and attractive merchandising ideas.



Style-Vision provided travel and retail trends and train marketers and merchandisers to use those consumer, product and merchandising directions to enhance their private label proposals.



The merchandisers got a better picture of the needs of retailers and the evolving travel attitudes. They use this knowledge to improve their private label offering.



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