Specialists on consumer insights and design trends.

Toyota Youth survey

Young consumer survey

 

Client: Toyota

Industry: Automotive

Mission

The designers of Toyota wanted to better understand the expectations of the younger generation to improve the design of the AYGO car concept.

 

Approach

Style-Vision selected 35 target consumers and conducted qualitative interviews to explore their lifestyles and expectations. The interviews combined qualitative questionnaire with ethnographic research (video, photo).

 

Result

The key findings, video and pictures helped the designers to better understand the target consumers and validate the design ideas of the AYGO.

 

 

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