Specialists on consumer insights and design trends.

Toyota Youth survey

Young consumer survey


Client: Toyota

Industry: Automotive


The designers of Toyota wanted to better understand the expectations of the younger generation to improve the design of the AYGO car concept.



Style-Vision selected 35 target consumers and conducted qualitative interviews to explore their lifestyles and expectations. The interviews combined qualitative questionnaire with ethnographic research (video, photo).



The key findings, video and pictures helped the designers to better understand the target consumers and validate the design ideas of the AYGO.



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