Home appliances consumer profiles
Industry: Home appliances
A global manufacturer of electronics and home appliances, LG is following the evolution of consumer preferences from global and local perspectives. The segmentation of consumer profiles is a challenge since LG design shall address both local needs and global core values.
Style-Vision gave a presentation of its proprietary segmentation model (Mood consumption theory) and of the profiles of the consumers across the world. The key advantage of Style-Vision model is to segments people according to their moods, i.e. their emotions and sensorial preferences, which make it easier to translate into different cultures.
LG used Style-Vision consumer insights to stay tuned with the evolutions of consumer values and the corresponding creative directions for the design of refrigerator, washing machine, air conditioner and flat panel TVs.