Hair color trends and retail
Industry: Hair care
Joico is a high end professional hair color brand, selling to hairdressers and distributors.
The brand wanted to reinforce its creative and innovative image and differentiate from competition.
Style-Vision created an exclusive online survey to measure the moods (emotional /sensorial profiles) of 200 target consumers.
The result from the survey enables Joico to rejuvenate its collection packaging as well as imagining an event to re-launch event.