Specialists on consumer insights and design trends.

Lexus Brand perception

Brand perception


Client: Toyota

Industry: Automotive


The design strategy of Toyota Europe aims at reinforcing the brand TOYOTA and LEXUS in the eyes of the European consumers



Style-Vision conducted an analysis of visual communication to gain a deeper knowledge on the brand identity and its perception by the consumers. To validate those insights, Style-Vision created an exclusive online survey to measure the perception of the brand TOYOTA and LEXUS among 300 target consumers and measure the competitive positioning of the two brands.



The report and presentation enabled the designer strategists of TOYOTA and LEXUS to understand the gap between brand core values and consumer perceptions.



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Nov 21, 2015

Insight Shanghai 2015

The 8th edition of Insight Shanghai conference & workshop took place at Shanghai International Design Exchange Center on December 2nd and 3rd, 2015. Organized by Style-Vision Asia and Shanghai JiaoTong ... Read More

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