Specialists on consumer insights and design trends.

Lexus Brand perception

Brand perception

 

Client: Toyota

Industry: Automotive

Mission

The design strategy of Toyota Europe aims at reinforcing the brand TOYOTA and LEXUS in the eyes of the European consumers

 

Approach

Style-Vision conducted an analysis of visual communication to gain a deeper knowledge on the brand identity and its perception by the consumers. To validate those insights, Style-Vision created an exclusive online survey to measure the perception of the brand TOYOTA and LEXUS among 300 target consumers and measure the competitive positioning of the two brands.

 

Result

The report and presentation enabled the designer strategists of TOYOTA and LEXUS to understand the gap between brand core values and consumer perceptions.

 

 

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