Specialists on consumer insights and design trends.

Chanel Fragrance Naming

Fragrance trends

 

Client: Chanel Parfums

Industry: Fragrance

Mission

Chanel fragrances such as Chanel N°5, Coco or Coco Mademoiselle are worldwide famous and it is essential to revitalize the image of those famous perfumes to accompany the evolution of consumer perception.

Approach

Style-Vision provided a collection of name ideas to match future trends, revitalize brand identity and attract consumers

Result

The name ideas and visuals contributed to the new identity of Coco Mademoiselle.

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