Korean brands going global
Client: 12 Korean brands
Korean fashion brands are willing to expand their presences on international markets and are looking for a path to successful internationalization strategy
Style-Vision provided exclusive insights on overseas markets such as China, India and mature economies (USA, Europe, and Japan) to 12 Korean fashion brand managers and CEO. Through business cases, we provided directions to manage the challenge of internationalization, and to better use their Korean image.
The directions were integrated into the interiors design of the Peugeot 207.