Specialists on consumer insights and design trends.

Amway Make-up trends

Cosmetics trends for Asian women

 

Client: Amway China

Industry: Cosmetics

Mission

A US global company, Amway is a leading cosmetics and personal care brand in Asia.

Amway marketers need to define and explain the makeup collection every season in a way

that understandable by the Asian distributors.

Approach

Style-Vision provided fashion and cosmetics trend to validate the color range and the

collection of makeup and skin care products. We helped Amway marketing teams to

explain the trends to distributors with storytelling explanation.

Result

We delivered prototypes of merchandising tools such as beauty box, leaflet, quiz,

and visuals for 3×4 boards for the distributors in Asia.

 

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