Haircare trends and trendsetter interviews in China, USA and Latin America
Client: P& G
Industry: Personal care
P&G wants to reinforce the positioning of HERBAL ESSENCES in China, USA and Latin America with innovative product developments, packaging and branding.
We combined qualitative trend research, competitor analysis and interviews of female trendsetters in the target regions to provide a comprehensive view on future trends and consumer expectations.
We delivered trends, key findings and a menu of ideas for packaging, product innovations and brand communication to reinforce the competitiveness of HERBAL ESSENCES in the target regions.