Specialists on consumer insights and design trends.

P&G Global hair care trends

Haircare trends and trendsetter interviews in China, USA and Latin America

 

Client: P& G

Industry: Personal care

Mission

P&G wants to reinforce the positioning of HERBAL ESSENCES in China, USA and Latin America with innovative product developments, packaging and branding.

 

Approach

We combined qualitative trend research, competitor analysis and interviews of female trendsetters in the target regions to provide a comprehensive view on future trends and consumer expectations.

 

Result

We delivered trends, key findings and a menu of ideas for packaging, product innovations and brand communication to reinforce the competitiveness of HERBAL ESSENCES in the target regions.

 

 

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