Brand strategy and trends for premium fashion brand in China
Created in 2001, Decoster is a premium fashion brand inspired by Japanese minimalism
with 70 shops in China. The brand wants to rejuvenate its image and develop a new line
corresponding to younger consumer segments.
We provided Decoster with exclusive trends and guidance for in house designers to develop
the style of the new collection.
We delivered trends, training and assistance to designers from strategic brand direction
to completion of the new collection.