Specialists on consumer insights and design trends.

Decoster Style évolution

decoster

Brand strategy and trends for premium fashion brand in China

 

Client: Decoster

Industry: Fashion

Mission

Created in 2001, Decoster is a premium fashion brand inspired by Japanese minimalism

with 70 shops in China. The brand wants to rejuvenate its image and develop a new line

corresponding to younger consumer segments.

 

Approach

We provided Decoster with exclusive trends and guidance for in house designers to develop

the style of the new collection.

 

Result

We delivered trends, training and assistance to designers from strategic brand direction

to completion of the new collection.

 

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