Specialists on consumer insights and design trends.

Toyota Ecology scenarios

Ecological attitudes of European Consumers to 2020 

 

Client: Toyota Europe Design

Industry: Automotive

Mission

The strategic design and management teams of Toyota Europe Design Center wanted to

gain a deeper understanding of the ecological scenarios that will shape the driver

behaviours in 2020 and identify the challenges and opportunities for the different brands

of the Toyota portfolio.

Approach

Style-Vision provided an exclusive report with detailed scenarios on consumer profiles

and ecological behaviours up to 2020. Our team exchanged with the designers and

managers during a corporate seminar to explore the implications of those scenarios

on Automotive industry,  mobility attitudes and purchasing behaviors.

Result

The directions of the report inspired the FT-CH concept car : a hybrid, affordable vehicle

for the younger generation.

 

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