Ecological attitudes of European Consumers to 2020
Client: Toyota Europe Design
The strategic design and management teams of Toyota Europe Design Center wanted to
gain a deeper understanding of the ecological scenarios that will shape the driver
behaviours in 2020 and identify the challenges and opportunities for the different brands
of the Toyota portfolio.
Style-Vision provided an exclusive report with detailed scenarios on consumer profiles
and ecological behaviours up to 2020. Our team exchanged with the designers and
managers during a corporate seminar to explore the implications of those scenarios
on Automotive industry, mobility attitudes and purchasing behaviors.
The directions of the report inspired the FT-CH concept car : a hybrid, affordable vehicle
for the younger generation.