Specialists on consumer insights and design trends.

Toyota Ecology scenarios

Ecological attitudes of European Consumers to 2020 


Client: Toyota Europe Design

Industry: Automotive


The strategic design and management teams of Toyota Europe Design Center wanted to

gain a deeper understanding of the ecological scenarios that will shape the driver

behaviours in 2020 and identify the challenges and opportunities for the different brands

of the Toyota portfolio.


Style-Vision provided an exclusive report with detailed scenarios on consumer profiles

and ecological behaviours up to 2020. Our team exchanged with the designers and

managers during a corporate seminar to explore the implications of those scenarios

on Automotive industry,  mobility attitudes and purchasing behaviors.


The directions of the report inspired the FT-CH concept car : a hybrid, affordable vehicle

for the younger generation.


No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Search by Filter

Events & Activities

Discover here the latest activities and events we organized!

Nov 21, 2015

Insight Shanghai 2015

The 8th edition of Insight Shanghai conference & workshop took place at Shanghai International Design Exchange Center on December 2nd and 3rd, 2015. Organized by Style-Vision Asia and Shanghai JiaoTong ... Read More

Social Network